Making Your Direct Mail Campaign Easier And Cheaper: 3 Tips
A solid direct mail campaign is still an effective way of reaching out to people who would be interested in the products or services you sell. However, compiling a list of prospective customers, stuffing envelopes and carting everything to the local post office can be time-consuming and cumbersome. Consider these ideas to help save you time and money.
Buy a Current Broker List
Instead of painstakingly poring over addresses, you can get a great list of possible buyers and their home addresses from an experienced list broker. A broker should be able to describe how they acquired those addresses so that you're sure they'll be relevant for you. For instance, if you're selling toys, ideally the broker will have contacts at local toy retailers that have collected the information from people on their own mailing lists and made a deal with the broker. The broker can then pass on that information to you and you can save a lot of time.
Buy a Folder/Inserter
One of the smartest decisions you can make to help your direct mail campaign go more quickly is to purchase a folder/inserter machine. These machines will fold your paper materials and put them into an envelope so that all you need to do is seal the envelope and attach postage. In fact, many folder/inserters seal envelopes as well.
These machines allow you to pop your paper and envelopes into the feeder trays and get on with other tasks instead of spending hours doing the work yourself. A good folder/inserter also eliminates the need for additional help from an employee or friend, which could save money. Seeking out folder/inserters for sale can give you an idea of what features are available so you can select the best machine for you.
Get a Scale and Print Postage
If you're sending out small samples or packages, it's important that you know that you can save a few bucks by avoiding flat rate packaging and paying only for the exact postage you need according to the weight of your items. A postal scale is an invaluable tool that will allow you to weigh and calculate postage costs; it is even more effective when paired with a vendor that allows you to print out postage to adhere to your items. You can avoid the trip and wait at the post office and do everything from your office or home.
With all the suggestions laid out here, you can execute a direct mail campaign successfully without being weighed down by different tasks. Mailing companies or print shops can give you more advice that's specialized to your needs.